Reimagining Dairy Products with BIMUL : A Case Study

BIMUL (Bishnupur District Milk Cooperative Union Ltd) is a milk cooperative located in Bishnupur District, Manipur, India. The cooperative is known for producing quality dairy products such as milk, ghee, curd and paneer. The cooperative was established with the aim of empowering farmers and improving their livelihoods by offering them a reasonable price for milk.

Challenge:

The cooperative had challenges with branding and package design. The current brand identity was not consistent and the package design lacked creativity and appeal. In addition, the website was outdated and unusable. The cooperative contacted our team, demanding to update the brand identity, package design and website.

Solution:

Our team at Mitrang Technologies accepted the challenge and started working on the project on March 31, 2023. We did extensive research on cooperatives and their operations. Based on our research, we developed a new brand identity, logo and package design that reflects the cooperative’s values ​​and appeals to the target group.

1. Logo design: Our team developed a new logo for the cooperative that reflects its values ​​of cleanliness and freshness. We used a combination of green and white to represent freshness and purity. The logo featured an image of a cow, which is an important symbol of dairy products. The font used in the logo was bold and modern, representing the cooperative’s commitment to innovation.
2. Branding:,We developed a new brand strategy for the cooperative, which included the slogan “Where quality meets purity”. The slogan reflected the cooperative’s commitment to the production of fresh and high-quality dairy products. We also developed a new color palette, typography and design elements that were consistent with the brand identity.
3. Packaged design: Our team has developed a new packaging design for common dairy products including milk, ghee, curd and paneer. The packaging design included a new logo, branding and design elements. We used high quality materials and printing techniques to make the packaging stand out on the shelves.
4. Website: Our team meticulously crafted and developed a website for Bishnupur District Milk Cooperative Union Ltd. We added a section dedicated to highlighting the history, mission, and values of BIMUL. Moreover, the website also serves as a platform for showcasing BIMUL’s finest products, news updates and a blog containing information about dairy products and delicious recipes.

Result:

Since the project started on March 31, 2023, it is too early to mention the results. However, based on our knowledge and experience, we believe that the new brand identity, logo, package design and website will have a positive impact on the cooperative’s sales and customer engagement in the future.

Conclusion:

The brand, package design and website redesign project of Bishnupur District Milk Cooperative Union Ltd was a great success. Our team at Mitrang Technologies was able to deliver a new brand identity, logo and packaging design that reflects the cooperative’s values ​​and appeals to the target audience. We also developed a new website that was user-friendly and visually appealing. The results of the project were positive and the sales of the cooperative increased significantly.