Shree Manikumar Jewellers is a popular jewelry brand based in Manipur, India with a strong online presence. Their website was previously built on the Joomla platform, but they were facing issues with outdated Joomla modules and components after updating to the latest PHP version. As a result, they reached out to Mitrang Technologies to redesign their website and migrate it to a more reliable platform.
Objectives
The primary objective of the redesign was to create a modern and user-friendly website on the WordPress platform. The website needed to be SEO-friendly, mobile responsive, and easy to update and manage. The key goals for the redesign were:
- Develop a custom WordPress theme that aligned with the brand’s visual identity and showcased their products in an appealing way.
- Migrate all existing content from the old Joomla website to the new WordPress website.
- Install and configure essential WordPress plugins to enhance the website’s functionality and performance.
- Ensure the website was optimized for search engines and provided a seamless user experience across all devices.
Process
Mitrang Technologies started the project by conducting a thorough analysis of the existing Joomla website to identify areas for improvement. They then collaborated with the client to understand their specific needs and preferences. After gathering all the necessary information, We designed a custom WordPress theme “Lamta” that aligned with the brand’s visual identity and provided a better user experience.
Next, the team migrated all the content from the old Joomla website to the new WordPress website, ensuring that all URLs were redirected appropriately. They also installed and configured essential WordPress plugins, such as Elementor, Yoast SEO, WPForms, and Jetpack, to enhance the website’s functionality and performance.
Mitrang also ensured that the website was optimized for search engines by using best SEO practices such as optimizing page titles, meta descriptions, headings, and image alt tags. They also integrated Google Analytics and set up goal tracking to monitor the website’s performance.
Results
The redesigned Shree Manikumar Jewellers website has received a positive response from both the client and their customers. The website’s improved functionality and user experience have resulted in increased engagement and conversions. Some of the key results are:
- The website’s loading time has significantly improved, resulting in faster page load times and better user experience.
- The website is now mobile responsive and adapts to different screen sizes, ensuring a seamless user experience across all devices.
- The website’s search engine visibility has improved, resulting in increased organic traffic and higher search engine rankings.
- The website is now easier to manage and update, thanks to WordPress’s user-friendly interface.
Conclusion
Mitrang Technologies successfully redesigned the Shree Manikumar Jewellers website, providing a better user experience and improving its search engine visibility. The new WordPress website not only addressed the client’s concerns but also exceeded their expectations. The project showcases Mitrang’s expertise in web design and development and their ability to deliver custom solutions that meet the client’s needs.