For those who don’t understand the concept of search engine optimisation (SEO), or even know what it is, they would probably have heard of “keywords”. In essence, SEO is the ability to make copy on your website work for you by using keywords to attract the attention of the search engines.
The idea is to use per-selected keywords a certain number of times on each page to promote what is called “website ranking”. The search engines rank your pages according to the way they have been set up. This applies to design and content.
Simple? It can be, at least when you get started. You can make the process as complex as you like, depending on the type of results you’re looking for – sales (sometimes referred to as conversions), leads, awareness, hits, and so on.
Here are some tips:
- Carefully select your keywords first; then write the copy. Use one main keyword and then some variations thereof e.g. webdesign imphal; webdesign in imphal; web design imphal…
- Keep your copy short and to the point. Aim for 200 to 300 words per page so the reader doesn’t have to scroll down too much.
- Make your copy easy to find. One or two clicks of the mouse at the most.
- Keep your design uncluttered, clean and simple.
- Pictures should be optimized for web use and should therefore be small.
- If you’re creating a new website, take care when selecting your domain name. It should be short, easy to remember, and easy to type into a browser without risk of spelling errors.
- You could even incorporate the main keywords you want to use in your domain name, because that is a key ranking factor for search engines. And avoid punctuation in domain names. For search engines, they mean spam!